Being able to show how the product works, seems to be the most effective way to promote this product. As most people have an idea of some kind of embroidery, they find it difficult to fit it into their concept of how this is done. They can understand 'paint by numbers' and colouring in, but to put that in with an embroidery thread, does not make a lot of sense!!
We do like to take opportunitites to show how the product is not really all that complicated, and find that children seem to pick it up easier than most adults, because they just 'do', instead of trying to understand it all before starting.
With shows within a couple of hours drive of Brisbane, we like to offer a 'hands-on' class within a couple of weeks of the event. This results in a couple of hours of fun, as one creates their own masterpiece, which is mounted into a Greeting Card before the end of the session, and this is then taken home to 'show' off to others.